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BAD NEWS MAY HAVE CAUSED DROP IN VILLAR’S RATINGS

August 23, 2010 Leave a comment

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MANILA, Philippines–“Sustained bad news” may have been the reason for the continued decline in the survey ratings of Nacionalista Party (NP) standard bearer Manuel Villar Jr.

Since January 2010, Villar’s ratings in surveys by different polling firms gradually slipped to the 20’s range from comfortably staying in the mid-30 range.

Villar’s rating, so far, has not increased since the start of the campaign period. His latest ratings show his lowest performance.

Pedro Laylo Jr., resident pollster of Manila Standard Today (MST), told abs-cbnNews.com/Newsbreak that sustained negative news coverage, especially by television networks, caused Villar’s trust ratings to dwindle. This impacted heavily on his vote share. (Read more on the Laylo Reports.)

The latest MST survey showed that more than half (56%) of the 2,500 respondents said that they have received mostly negative news about Villar, compared to 3 other presidential aspirants, Benigno Aquino III, Joseph Estrada, and Gilberto Teodoro Jr.

He is followed by Aquino (48%), Estrada (46%), and Teodoro (44%).

According to communication strategist Malou Tiquia, the defections to the NP camp by Lakas-Kampi members could have been handled better by Villar’s camp. She said that Villar was “unfortunately” tagged “Villaroyo.”

Her analysis is that members were simply defecting, and it wasn’t because of Arroyo’s orders. “Defections in politics is all about who is the perceived winner,” she said.

TIMED EXPOSES

Villar has placed considerable volume of advertisements in broadcast stations, as well as flooded streets with his campaign paraphernalia. He has said that it’s his way of leveling the playing field, given the free exposure that most media outlets are giving his closest rival, Aquino.

Laylo said that advertisements no longer worked since voters began to rely heavily on earned media, more popularly known as television news, for information.

Aquino, starting in late February until the present, benefits the most because most voters say they are getting more positive news about him, Laylo said.

The MST survey conducted last March 21-23 showed that among those who would vote for Villar (26%) were exposed in the past week to news about him (68%), his television ads (82%), radio ads (30%), and print ads (15%).

In an earlier survey conducted by MST (February 20-26), news about the candidate (46%) is one of the helpful means in deciding to vote for him. This is only second to television commercials or ads, which was cited by 52% of the respondents.

Layo said in his report that “the candidates’ exposure and image” could explain why their ratings in the February survey were “almost unchanged” from the January survey. (Read his report titled Voters swayed by paid advertisements)

FOUR AGAINST ONE

NP spokesman Adel Tamano told abs-cbnNews.com/Newsbreak in a phone interview that although Villar has dominated the airwaves with political ads, the presidential candidate is powerless against all the attacks.

“It’s very difficult to answer all allegations. It’s not one-on-one. It’s one versus four,” Tamano said, referring to Villar’s rivals, Maria Ana Consuelo “Jamby” Madrigal, Estrada, Richard Gordon, and the LP.

In November 2008, Madrigal alleged that Villar caused the double allocation in the budget for the same stretch of road that traversed the properties of his company. The issue was revived in the Senate in January 2010. She also alleged that Villar landgrabbed various agricultural lands for his real estate business.

This month, Estrada and Pwersa ng Masang Pilipino partymate Juan Ponce Enrile alleged that Villar influenced the stock exchange to favor the public listing of his company. Gordon claimed that Villar bribed him to not push through with the presidential race.

The NP claims that it was the LP that coined the term “Villaroyo,” saying that Villar is not a real oppositionist because he is the “secret candidate” of President Arroyo.

“They’re all hitting Manny [Villar] at the same time. There has been a flurry of negative campaigning. It’s below the belt,” Tamano said. (Read: Villar, Erap tie for 2nd place)

Although Villar’s ratings are declining, Tamano said that they are confident they will catch up.

http://newsbreak.com.ph/index.php?option=com_content&task=view&id=7778&Itemid=88889051

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Categories: CITATIONS

POSITIVE NEWS HELP AQUINO KEEP LEAD: POLL (ABS-CBN NEWS)

April 14, 2010 Leave a comment

75% of news about Noynoy positive; 62% for Villar


MANILA, Philippines – Positive news about Sen. Benigno “Noynoy” Aquino III have helped him maintain his lead in the presidential race, according to a poll conducted by broadsheet newspaper Manila Standard Today, published on Monday.

In the latest poll, conducted April 4 to 6 or just over a month before election day, Liberal Party presidential candidate Sen. Benigno “Noynoy” Aquino III kept a double-digit lead over his closest rival Nacionalista Party bet Sen. Manny Villar.

In his survey commentary, Manila Standard’s resident pollster Pedro Laylo Jr., formerly with Social Weather Stations (SWS), said what has helped Aquino “maintain the upper hand” are the high levels of news awareness about him, mostly positive news, especially from television.

“The latest poll gives a glimpse into how the mass media, particularly television news, are influencing the voting public by framing the agenda. In the case of the current status of the presidential race, what the media report has created an effect on presidential vote decisions,” Laylo said.

Laylo said the “extent of news awareness” for Aquino was at 73% compared to Villar’s 79%; Estrada’s was at 60%; Teodoro’s was at 55%.

The Manila Standard poll asked voters to qualify whether the news they received about the candidate were positive or negative. (Extent of news awareness is different from whether news is positive or negative.)

“The results show Aquino having an edge with 75% of those aware of news about him saying they received mostly positive news,” Laylo said. “For Villar, the figure was only 62%; for Estrada, only 52%; and for Teodoro, only 58%.”

In terms of negative news, it was highest for Estrada with 48%; Teodoro with 42%; Villar with 38; Aquino with 25%.

“The multiplier effect works to the advantage of Aquino, who has significantly more voters saying that the kind of news they have received regarding him were mostly positive,” Laylo said.

Aquino keeps double-digit lead

The survey, conducted between April 4 to 6 among 2,500 respondents, had Aquino still in the lead with 37% while Villar was at 26%.

Their rankings were statistically the same as the March 21 to 28 survey by Pulse Asia released last week, April 6, where Aquino had 37% while Villar had 25%

Teodoro went up slightly from 6% in March to 8% in first week of April, while Estrada gained one 1 percentage point.

Those undecided increased from 4% in March to 9% in April. The 9% undecided was the same as in the Pulse Asia survey.

TV most influential

The Manila Standard poll said a “great majority–ranging from 80% to 85%–of voters nationwide trust TV programs as their major source of news.”

Only 9% cited radio programs, 6% cited word of mouth, and 1% cited newspapers.

“The rise of television as the medium by which most voters secure information on candidates, specifically those running for the highest posts, has become prevalent in past election,” Laylo said.

When asked which TV news programs voters considered trustworthy, Laylo said “60 to 63 percent of the viewing public considered news and public affairs programs from the ABS-CBN network compared to about 35 to 38% who mentioned news and public affairs programs from the GMA network. About 2 percent mentioned news programs from other TV networks.”

“Positive TV news coverage generates greater trust, which in turn translates into a higher vote conversion for presidential candidates,” Laylo said.

Binay catches up for 2nd place

In the same survey, Sen. Manuel “Mar” Roxas of the Liberal Party kept a big 15-point lead over Loren Legarda of the Nationalist People’s Coalition (NPC).

Roxas had 39% support compared to Legarda’s 24%.

As in the Pulse Asia survey, Manila Standard’s poll showed Makati City Mayor Jejomar Binay with 22%, which means he had caught up with Legarda, given the survey’s plus/minus 2% margin of error.

http://www.abs-cbnnews.com/nation/04/12/10/positive-news-help-aquino-keep-lead-poll

Categories: CITATIONS

TV PATROL WORLD MARCH 9, 2010

March 10, 2010 Leave a comment
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TV PATROL WORLD MARCH 8, 2010

March 9, 2010 Leave a comment
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TV PATROL WORLD FEBRUARY 8, 2010

February 9, 2010 Leave a comment
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TV PATROL WORLD FEBRUARY 2, 2010

February 9, 2010 Leave a comment
Categories: CITATIONS